Before there were Meetups, Great Courses, TakeLessons.com and online dating services, The Learning Annex held sway. Launched 30 years ago in New York City, The Learning Annex provided classes on everything under the sun, and a way to meet people.…
While pay-per-call usage is growing across all local search media channels, Telmetrics reports today that mobile advertisers and SMB programs are the real drivers of a more than three-fold growth in adoption. The call measurement solutions provider is tracking 348 percent…
Call measurement ad provider Telmetrics released its 2012 local search trends today, with a heavy focus on the role mobile is playing in local search and ad performance management. Here are Telmetrics' top four trends/predictions this year in mobile innovation:…
The Toronto-based call measurement firm Telmetrics today announced a major expansion of its business into Europe, launching its solution in 10 markets. The launch follows a six-month beta test in which Telmetrics proved out the value of its service for…
Capping off the first day of DMS ’11 and the Performance Media SuperForum was a one-on-one session with David Read, director of Pay for Performance of AT&T Advertising Solutions, and BIA/Kelsey moderator Charles Laughlin. Read talked specifically about how AT&T…
Last week I attended Opus Research's Conversational Commerce Conference (a.k.a. "C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at both the local and national brand levels. While there is…
"Write once, read everywhere” concepts are popular ones with so many platforms to serve. Agendize is probably the king of these for listings and appointments, serving more than 66 unique platforms. Localeze and Universal Business Listings are other key players…
Today, RingRevenue announced it has raised a $4 millon Series B round led by GRP Partners and Rincon Venture Partners. This brings the company's total funding to $7.6 million since its 2007 founding. The vote of confidence was based on the…
Google announced today that it will add trackable numbers to AdWords campaigns. Known as AdWords Call Metrics, this will offer advertisers analytics on call activity such as total calls per campaign, origin, time of day and duration. The underlying technology…
ZipLocal, the U.S. independent directory publisher, has launched a new "hyper local" leads-based advertising model called Local Leads that taps into a distribution network featuring 18 properties and 80 billion monthly impressions, according to ZipLocal execs who briefed us last week.…
Tomorrow I will participate in a webinar sponsored by Search Marketing Now on the topic of "call mining" along with John Busby, VP of advertising platforms at Marchex Call Analytics. The whole idea is to take the content of calls…
Yext CEO Howard Lerman, in the first of several keynotes at BIA/Kelsey's DMS 2010 in Dallas, says that “dozens of winners” will emerge in the local marketplace. Noting how fast technology has swarmed around local marketing, “it is basically the Jetsons…
You probably heard today that Google launched a voice dialing feature within Gmail. This isn't necessarily Google Voice (which is basically a call connection service), but rather a voice over IP client, akin to Skype, right within Gmail. The thing…
I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the…
Last year we broke a story about Skype's new initiative with local pay-per-call. Given its half a billion global users, the company began to monetize the calls made to businesses, large and small. These calls usually cost the user, but…
We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation of call measurement platforms. We have long believed that the “call” is a critical element of any local search model…
Prompted by my writeup of Google's new mobile pay-per-call program, I had the chance today to speak with the executive team at RingRevenue. The company provides a platform for partners to monetize incoming calls. It private labels the platform for…
I had the opportunity to speak with Brad Reynolds, CEO of Mongoose Metrics, a Cleveland, Ohio-based call measurement and conversion analytics company. Reynolds was quick to point out that it is not simply a call tracking company, but rather it…
Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…
Call measurement firm Telmetrics has issued an announcement detailing its predictions for how pay per call will evolve in 2010. We think it's a pretty good list. Here is our summation of what they say, with some commentary of our…
