Professional Services Are All About Targeting

Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with disruptors from technology to customer…

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Local Strategies For Selling Digital

Local Strategies for Selling Digital

Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…

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Video Is A Key Marketing Tool

Video is a Key Marketing Tool

Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove's 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials (18-34) that…

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SEO Is Key For Local Businesses In 2019

SEO Is Key For Local Businesses in 2019

We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search.  Local businesses are using multiple channels to keep up with…

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Video = Local Ad Opportunity

Video = Local Ad Opportunity

Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study…

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