Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not…
Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…
BIA's 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television advertising accounts for…
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…
Businesses are using an average of 8 different media channels for their advertising, according to results from BIA's Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be…
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we're considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It's a tale of two cities.…
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to benefit from data-driven media campaigns,…
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is…
Start-up small businesses reported that as they are getting established in their local markets they use a lot of free and low cost media. No surprise that they are focused on visibility and are heavy users of giveaways and community…
Transaction Volume High and Top Billing Radio Stations Remain the Same Our first edition of Investing In Radio® Market Report reports that the radio industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air…
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they…
Free and low-cost digital and social media channels are most popular in use among retail small businesses, but they give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21…
Franchisees use an average of 14 different media channels for their advertising and promotion. While their mix leans more toward digital traditional media remains an important part of franchisees' advertising strategy, according to data from Wave 21 of our Local Commerce…
With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical…
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make…
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size.…
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan to increase their spend, while 4% plan to decrease spend.…
BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…
According to BIA/Kelsey's newly released report "Insights into Local Advertising — Automotive Vertical" businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and…
