Television dominated the Government/Political/Religion ("GPR") vertical in 2012, according to BIA/Kelsey's Media Ad View Plus. In 2012, television's $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical. 2012 Government/Political/Religion Ad Spending by Media The…
In 2012, television dominated both the Automotive advertising and Government/Political/Religion ("GPR") verticals, according to BIA/Kelsey's Media Ad View Plus. More on the GPR vertical later. Television's $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012.…
According to BIA/Kelsey’s Media Ad View Plus more than 43 percent, or $10.7 billion, of retail advertising dollars went to direct mail in 2012. That $10.7 billion represents 30 percent of direct mail’s total ad spending. Furthermore, BIA/Kelsey doesn't expect…
People are getting excited about Content Marketing again this year, with Website, mobile and video editorial content, ratings and reviews, promotions and listings broadening the content farm/search ranking algorithms segment we saw several years go. Q&A sites are a key…
The scheduling space is heating up, with a number of key vendors competing for SMB business, companies such as Groupon and Merchant Circle acquiring and integrating scheduling companies into core activities, and new companies such as MyTime attempting to aggregate…
Photo: CNN Online restaurant ordering and discovery giants GrubHub and Seamless have agreed to merge their operations, creating a single company. Chicago-based GrubHub currently serves more than 20,000 food ordering establishments in 500 cities, while New York-based Seamless serves more…
Seven years ago, in 2006, we began evangelizing a vision of local media driven by vertical specialties. These would drive high value leads with better, more relevant searches. In this light, Google was seen as a "perpetual vertical machine," driving…
Solocal Group CEO Jean-Pierre Remy offered directory publishers a vision for print to digital transformation built on a strong focus on building content, vertical segmentation and a relentless focus on execution. Remy was the keynote speaker at the Local Search…
Chip Perry, the visionary who was asked by Cox in 1997 to facilitate its own disruption with the launch of AutoTrader --going right after its print classified revenues -- has resigned as President and CEO of Cox Enterprise's AutoTrader Group.…
In keeping with tradition, BIA/Kelsey released its annual "Picks and Predictions" report this week, offering a collective view on the events that will drive the 2013 agenda in our local media coverage areas -- directional, interactive, mobile, social, vertical and video.…
The French search and directories firm PagesJaunes has expanded its presence in the dining vertical by acquiring Chronoresto, a site that allows consumers to order takeout food online. The acquisition follows the company's strategy of building deep content and transaction capability in…
Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old…
Increasingly, a lot of the mobile discussion is oriented towards ecommerce. But what does a major vertical site do with mobile when it doesn’t sell anything online? AutoTrader, the leading auto site, doesn’t sell cars online. “We basically sell advertising,”…
A few years ago, it became apparent that IAC's ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly vulnerable to new challengers, ranging from Angie's List…
Retailers own the local experience with customers. But the brands they sell have a stake in local targeting, too, typically supporting it via coop advertising. Other methods to get in front of local customers are less dependent on their retailers.…
Telmetrics and xAd are out with the third installment of their Mobile Mobile Path to Purchase report administered by Nielsen. As the first two reports focused on travel and overall results, this one looks at consumer mobile habits around finding…
Before too many days pass in travel recovery mode, I wanted to get some of my thoughts down from BIA/Kelsey's sessions at the EASDP Congress in Toledo Spain on Friday. As background, we programmed and ran the second day of…
Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…
Rounding out the first day of our SMB Digital Marketing Conference in Chicago was a panel well versed in the realities of working with local and regional advertisers. Darnell Holloway, Manager, Local Business Outreach, Yelp Shawn Riegsecker, Founder and CEO,…
In a reflection of the industry's ongoing interest in developing SMB promotional and loyalty services, Yodle founder Nate Stevens' venture fund announced last week that it is putting $1.7 Million into Punchey, a new mobile-oriented payments and promotions platform. The…
