Bing tests local search chatbots, Starbucks tests mobile order-only stores and Amazon Alexa tests location tracking. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
Google enters fitness class scheduling, Pinterest makes an SMB power move, and Snapchat lags in SMB adoption. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
McDonald's enters mobile payments, Google upgrades dispay ads and Yext files for a long-anticipated IPO. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every Thursday at…
What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…
The on-demand economy evolves, the internet of things finds its way to local, and ClipCall brings multimedia to local services. These were the topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and…
Facebook reports another solid quarter, Starbucks joins the voice search movement, and the on-demand economy is plotted out. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll be…
Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,…
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search...the original programmatic advertising), it's coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing this week.…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I've been tackling over the past few months. Among the $72 billion projected for U.S. mobile…
What does BIA/Kelsey's fresh ad forecast say about the future of local? Is Google trying to own the content and the pipes? And what is YellCast? These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring…
Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that…
Twitter's now an NFL broadcaster, Google enters the Messaging wars, and Marchex unwinds the advertising world's "last click attribution" dilemma. These were the topics of this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll…
Your product pitch may sound great to colleagues, partners, investors and others who speak the language of local commerce. But how well does it resonate with a real life SMBs? We posed this challenge to a handful of local startups…
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That's all a lot harder than it sounds. Key to…
This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…
Given the rapid growth of mobile "near me" searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It's not just about contextualized and location-targeted content, it's about clean and accurate location…
Snapchat is my new favorite dark horse in the world of location-based marketing. We've covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the…
Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product and vertical-focused shops. This…
There's lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in...connecting atoms to bits. Nowhere is this embodied more than xAd's recent Pandora Jewelry campaign to…
Denny’s has suffered from a "good problem to have": too much familiarity among consumers. Many know the brand but hadn’t ordered a Grand Slam Breakfast in years. And many millennials aren't engaged at all. This was a challenge that Yext tackled…
