Just 40.3% of small businesses use websites for advertising or promotion purposes, according to BIA/Kelsey's Local Commerce Monitor™ (Wave 20) survey of businesses with less than 100 employees conducted in Q3 2016. Where are the other 60%? Websites rank among the top…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
Four-month-old, Cincinnati, Ohio-based SmartyTags has a decidedly different approach to the technology of QR codes. Rather than just focusing on the technology, its focus is on how best to use them as a marketing tool, track uses of each code…
I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32…
Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly "verticalizing." Indeed, money and talent have poured in for the new breed of vertical products that would take their place among…
We’ve just announced the lineup for our Marketplaces 2009 conference, which is March 16-18 at the historic (and excellent) Century Plaza in L.A. We hope you find it as compelling as we do. It is probably a “must attend” event by any…
AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has…
Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money. This time around, it has also been exciting…
Today at the Canadian Marketing Association’s Digital Digital Marketing Conference, there was quite a bit of buzz around Blyk, a Finnish mobile phone company with an interesting hybrid model for distribution. Blyk is a free mobile operator targeting young people…
Broadband providers, especially those formerly associated with telco Yellow Pages, are trying to get back in the game of providing marketing services for small businesses. They’re looking to provide Web 2.0 directory-like profiles and search engine marketing services for small…
Closing remarks at the Warrillow Summit Toronto yesterday gave advertisers targeting the small and medium-sized business market some hope despite the alarming descent in optimism on the current Canadian economic situation. A recurring theme over the past two days of…
Precision Tune Auto Care, which has 300 franchisee-owned stores, is the first major auto-care chain to sign up for DriverSide's new co-branded version of its online vehicle profiles. The profiles include maintenance records. Customers can also receive reminders and special…
It is counterintuitive that Web 2.0 real estate sites would continue to grow their audience and ad dollars while the industry “scrapes along the bottom” for years to come. The sites, though, still say they are growing. “Fear, value-shopping, and…
Spotzer, an Amsterdam company selling a "ready to air" video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on…
I like all the services using LinkedIn as their platform for social networking. The local implications haven’t really come into focus yet, but the latest publisher to put something out is BusinessWeek, with its Business Exchange. Developed by former PowerOne…
OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose. At the top of the list is Angie Hicks,…
Yellow Pages sales forces are greatly aided if they have comprehensive profiles of businesses ready to go. This can now be accomplished by Web crawling for company info, trademarks, logos, articles, management bios and other content, said 3L System Group…
This week Canada's Yellow Pages Group acquired directory-related assets from Volt Information Sciences for US$178 million. Volt has been a technology partner to YPG for seven years. It offers technology for database management and customer relationship management, and it also owns the independent…
Today R.H. Donnelley unveiled a new local feature called City Pages within its DexKnows.com Internet Yellow Pages site. The aim of these landing pages is to aggregate listings and consumer reviews for local businesses in key metros. A prominent feature of…