Are we in a Recession? Are we headed for a recession? Did we just blink and miss one? Most importantly, does it even matter? All questions we address in this first issue of Economic Pulse, a new monthly blog I'll…
Marketron's 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA's 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will…
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are all still concerns. With that backdrop, BIA has issued its…
2022 has been a busy year. Reaching our 39th year in business, we’ve been focused on investing in our products and data, growing our team and expanding our insights and analytics services. Plus, we’ve been spending a lot of time with…
BIA's current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA's Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director,…
Top Billing Radio Stations in 2021 In a streak lasting since 2014, Hubbard Radio, LLC's WTOP-FM in Washington, DC was once again the top billing radio station in 2021. BIA estimates that WTOP-FM pulled $70 million in revenues in 2021,…
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be…
As expected, political ad spend this year has been extremely high, and there's no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the…
Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online…
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA's forecast analysts have lowered overall estimates for the year from the original (Dec 2021) estimate of $173.3…
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID - A Look at Legal Services Local Ad Spending, BIA's Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services…
BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since…
