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Have We Been Trying To Capture Customer Loyalty In All The Wrong Ways?

Have We Been Trying to Capture Customer Loyalty in All the Wrong Ways?

  • June 8, 2018
  • Rick Ducey

Some businesses have customer loyalty programs and others don't. According to BIA's research, about 60 percent of small and medium businesses (SMBs) either have or plan to have a customer loyalty program. Here's the question: do customer loyalty programs actually…

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ENTERCOM – CBS RADIO: What Does It Mean?

ENTERCOM – CBS RADIO: What Does it Mean?

  • February 2, 2017
  • Mark Fratrik

Clearly, the radio industry got shocked today with the announcement of Entercom and CBS Radio being combined into one company. For several months, the prospect of CBS Radio as a separate public company through a new IPO has led many…

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