Local Strategies For Selling Digital

Local Strategies for Selling Digital

Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…

Read More
The Crossroads Of Location Data And Privacy

The Crossroads of Location Data and Privacy

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…

Read More
Voice Search Is The New Norm?!

Voice Search is the New Norm?!

Voice Search is the New Norm?! There's No Time for Skepticism. With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech…

Read More
Video Is A Key Marketing Tool

Video is a Key Marketing Tool

Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove's 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials (18-34) that…

Read More
SEO Is Key For Local Businesses In 2019

SEO Is Key For Local Businesses in 2019

We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search.  Local businesses are using multiple channels to keep up with…

Read More