Google to Focus More on Local/SMEs

In addition to seeking personal information, Google representatives said they would do more direct sales (probably for larger advertisers) but would also focus on acquiring more local advertisers and creating tools to make it easier for those advertisers to adopt…

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ShopLocal Data Confirms “W2S” Trend

Empirical research has a habit of confirming what people already know. In this case, ShopLocal and The Dieringer Group released a study, which tracked consumer shopping during the final three months of 2004. The study found that so-called Web-to-Store shoppers?"those…

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Keynote Says Google’s Lead Shrinking

Yesterday Keynote Systems (formerly Vividence Corporation) released the results of a consumer survey that reported Yahoo!, MSN and Ask Jeeves making gains in search market share and user perceptions. The survey, based on observation and interaction with 2,000 consumers, found…

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Maps.Google.com

Check it out: maps.google.com. First impression: it's pretty robust and will rival Yahoo!'s SmartView. I will write about this more extensively later. Here's the public announcement: Today, Google released Google Maps at http://maps.google.com, a dynamic online mapping feature that enables…

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Jeeves Buys Blog

Ask Jeeves has acquired Bloglines, a site that provides a range of functions associated with blogging. A search engine for blog content and an RSS aggregator/reader, Blogline's acquisition reflects the growing importance of RSS feeds and blog content to search.…

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Yahoo! Local: Here, There and Now Everywhere

The so-called €œsearch wars€ have opened a new front€"mobile. Yesterday Yahoo! introduced Local Send to Phone, which enables users to send and store listings (business names, address, phone, cross-streets, etc.) on SMS-enabled mobile phones free of charge€"though carrier text messaging…

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Wither Friendster?

Gary Rivlin wrote an interesting piece in today's NYTimes about Friendster's fortunes and how it's been eclipsed by MySpace in the critical 18 to 29 demographic. That demographic, right now, is Friendster's entire value proposition to advertisers. The article suggests…

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AOL Enhances Search, Adds Pay-per-Call

AOL is upgrading its search functionality and interfaces and taking €œbaby steps€ toward personalization (i.e., saving recent searches). An extensive discussion of the enhancements is available at Search Engine Watch. The company is bringing together many disparate elements to create…

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Conferences: A Leading Industry Indicator?

Conferences tend to reflect how the business is right now. When business is struggling, publishers will either put a numerical limit on the total number of employees that can attend an event or institute the more draconian requirement that everyone…

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