Wither Friendster?

Gary Rivlin wrote an interesting piece in today's NYTimes about Friendster's fortunes and how it's been eclipsed by MySpace in the critical 18 to 29 demographic. That demographic, right now, is Friendster's entire value proposition to advertisers. The article suggests…

Read More

AOL Enhances Search, Adds Pay-per-Call

AOL is upgrading its search functionality and interfaces and taking €œbaby steps€ toward personalization (i.e., saving recent searches). An extensive discussion of the enhancements is available at Search Engine Watch. The company is bringing together many disparate elements to create…

Read More

Conferences: A Leading Industry Indicator?

Conferences tend to reflect how the business is right now. When business is struggling, publishers will either put a numerical limit on the total number of employees that can attend an event or institute the more draconian requirement that everyone…

Read More

The Bell No Longer Tolls

I joined the residential marketing group at AT&T in 1978 because my Director convinced me that €œthe Biggest Company on Earth€ was going to become a marketing driven company. I was young and na¯ve then, and I should have paid…

Read More

The Marshall Leaves Town

We learned earlier today that Pat Marshall has departed Verizon Information Services. Few people in the directory business have as much experience in the application of new technology as Pat does. Pat€™s been on the leading edge of most new…

Read More

My Breakfast with Condron

Last week, I sat down for a breakfast interview in London with Yell Group CEO John Condron at the Connaught Hotel, a power breakfaster€™s power breakfast spot. Over his porridge, Condron talked about the state of the business today, and…

Read More

Wi Fi Goes Camping

The California Department of Parks and Recreation announced that as many as 85 of the state's 278 parks will offer Wi-Fi access this coming summer. Now for $7.95 per day or $19.95 per month, a portion of California's 85 million…

Read More

The Local Search Zeitgeist

Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…

Read More

My Wish for the YP Industry in 2005

My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…

Read More