I joined the residential marketing group at AT&T in 1978 because my Director convinced me that €œthe Biggest Company on Earth€ was going to become a marketing driven company. I was young and na¯ve then, and I should have paid…
Recently, start-up Find YP launched a competitive product to the Yellow Pages Association??s (YPA) IRIS Rates & Data product called eRates and Data. eRates and Data is a Web-based database that provides the same data as YPA??s product as well…
We learned earlier today that Pat Marshall has departed Verizon Information Services. Few people in the directory business have as much experience in the application of new technology as Pat does. Pat€™s been on the leading edge of most new…
Recently, start-up Find YP launched a competitive product to the Yellow Pages Association€™s (YPA) IRIS Rates & Data product called eRates and Data. eRates and Data is a Web-based database that provides the same data as YPA€™s product as well…
Last week, I sat down for a breakfast interview in London with Yell Group CEO John Condron at the Connaught Hotel, a power breakfaster€™s power breakfast spot. Over his porridge, Condron talked about the state of the business today, and…
The California Department of Parks and Recreation announced that as many as 85 of the state's 278 parks will offer Wi-Fi access this coming summer. Now for $7.95 per day or $19.95 per month, a portion of California's 85 million…
While reading yesterday€™s business section of the New York Times, I had the feeling I had somehow picked up a newspaper from 10 years ago. High Tech Isn€™t Just for the Big Guys was the headline in an article about…
While BT makes a full court press on Yell's Yellow Pages business in the U.K., 5,000 miles east China Netcom plans to enter the southern China Yellow Pages market. The whole Yellow Pages market in China is estimated by China…
Britain€™s Guardian newspaper reported today that British Telecom plans to spend up to 10 million pounds €" about US$18 million €" promoting its BT Phone Book product this year. This represents a significant upping of the ante by BT, which…
Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…
My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…
