Los Angeles may be the second largest market in terms of population, but BIA's advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That's almost half of the $18.8 Billion…
In 2012, television dominated both the Automotive advertising and Government/Political/Religion ("GPR") verticals, according to BIA/Kelsey's Media Ad View Plus. More on the GPR vertical later. Television's $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012.…
India’s auto classifieds marketplace is heating up, as the country’s burgeoning middle class becomes more auto dependent. In August 2009, MotorExchange acquired CarTradeIndia.com, apparently leading to investment in MotorExchange by Canaan Partners. Now, Axel Springer, the German media company, and…
SuperMedia has announced a new program that extends its SuperGuarantee idea into the autos vertical. The SuperGuarantee Autos program gives anyone who buys a car on SuperMedia's EveryCarListed.com automotive vertical a free limited powertrain warranty good for up to $3,000.…