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Social Media Usage – B2B vs B2C

Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft's Office and Office 365) and professional networks that connect…

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B2B Deals? MarketSharing Aims at Business Market

The deals space is largely oriented toward consumers, but is there a role for B2B? That’s the question that entrepreneur John Amato has asked himself. B2B deals have typically been limited to coupons and auctions (i.e., The founder of…

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