What's the deal with AirPods? What is 'service commerce?' And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey's new podcast BIA/Kelsey LIVE…
Local business management software company Booker has made an art out of driving leads through content marketing. It's all about attracting new business that does't churn or drive up the cost of acquisition. The company's Marketing VP and content marketing specialist Jim…
Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…
Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
On the heels of last year's LEADING IN LOCAL: SMB Digital Marketing show in Austin, we've just announced our agenda for this year's big event in "The Big Easy": New Orleans. Our initial slate of Keynotes include: Acxiom CEO Scott…
Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule. Key companies in the space include Full Slate (recently acquired by Intuit,)…