At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of our speakers from our Local Media Watch blog. There's plenty…
Merchants sometimes like to control their own promotions to their own list of customers, rather than waiting in line for Groupon or other deals publishers to do it for them. Yelp, for instance, is one company that has had success…
Big Data means a lot of things to people. The analytics certainly help. But is it really helping promote new sales and services? That’s the challenge, as companies seek to add coupons and consumer info directly to the payment card…
It is a given in some circles that the next era of promotions will be driven by electronic wallets that perform transactions, manage deals and coupons, and target and engage loyal consumers. Google, American Express, MasterCard, LivingSocial, Groupon, AT&T, Microsoft…