Tag: case study
-
Strategic Brief: What’s Your Accountability Strategy?
In this BIA Strategic Brief, the first of many we’ll be doing monthly this year, I’d like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these terms from the Boston Consulting Group’s work with its growth share matrix). Digital and direct…
-
Case Study: Closing the Loop from Search to Store (video)
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted content, it’s about clean and accurate location data… a perennial local issue. The need to optimize location data and landing pages across mobile and…
-
Attribution: It’s All About Connecting Atoms and Bits (video)
There’s lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in…connecting atoms to bits. Nowhere is this embodied more than xAd‘s recent Pandora Jewelry campaign to tie billboard views to nearby purchases. It did this using mobile location tracking to link…
-
Case Study: How to Hit a Grand Slam With Location Data (video)
Denny’s has suffered from a “good problem to have”: too much familiarity among consumers. Many know the brand but hadn’t ordered a Grand Slam Breakfast in years. And many millennials aren’t engaged at all. This was a challenge that Yext tackled recently, and detailed for us at BIA/Kelsey ENGAGE. It helped Denny’s optimize location data to drive…
-
ENGAGE Sponsored Case Study: GotU
Next week at BIA/Kelsey’s ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU’s case study. GotU is a white label digital advertising platform operated by 77Agency, a digital agency based in Milan. ENGAGE will be GotU’s first BIA/Kelsey event. The…