Tag: case study
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Strategic Brief: What’s Your Accountability Strategy?
In this BIA Strategic Brief, the first of many we’ll be doing monthly this year, I’d like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these terms from the Boston Consulting Group’s work with its growth share matrix). Digital and direct…
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Case Study: Closing the Loop from Search to Store (video)
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted content, it’s about clean and accurate location data… a perennial local issue. The need to optimize location data and landing pages across mobile and…