In this BIA Strategic Brief, the first of many we'll be doing monthly this year, I'd like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…
Given the rapid growth of mobile "near me" searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It's not just about contextualized and location-targeted content, it's about clean and accurate location…
There's lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in...connecting atoms to bits. Nowhere is this embodied more than xAd's recent Pandora Jewelry campaign to…
Denny’s has suffered from a "good problem to have": too much familiarity among consumers. Many know the brand but hadn’t ordered a Grand Slam Breakfast in years. And many millennials aren't engaged at all. This was a challenge that Yext tackled…
Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
