As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and "presence" tool for SMBs. We discussed with MomentFeed and Ghengis Grill in…
What we hear from everyone is that SMBs can't figure out what marketing solutions they should employ, how to go mobile, or measure how well they're doing on the Web. That realization is driving the direction of a number of…
Loyalty and engagement programs are now flooding the local ecosystem. They see themselves as the next step up from daily deals. At the same time, they hope to be more effective than "buy 10 get one free punch cards," according…
If you are a small business, what do you do after you run the daily deal? Or how do you run a daily deal-like promotion “safely,” without hurting your brand? These are the questions a number of start-ups have posed…
Small businesses are gaining the ability to interact with customers anytime, as e-mail marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the…
Small businesses are gaining the ability to interact with customers anytime, as e-mail marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the…