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Small Businesses DIY vs. Agencies

Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a "Do It Myself" (DIY) model for digital…

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Majority of Small Businesses Prefer DIY

While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn't mean that these DIY SMBs don't use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and marketing. 14% of SMBs…

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SMB Data Point of the Week: SMBs Prefer DIY

In our current survey we asked SMBs how they like to purchase digital advertising. SMBs prefer "Do-it-Yourself" (DIY) over assistance. Only 19.4% reported preferring some type of assistance aka "Do-It-With-Me" (DIWM) or "Do-It-For-Me" (DIFM). SMBs prefer DIY because they believe it's…

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