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DMS ’11: Local Matters Focuses on Engagement Features

Taking merchant content and syndicating it across a bunch of channels is a key effort for Local Matters, the tech firm now being led by CEO Tom Higley. Speaking at DMS ’11 in Denver, Higley said the company’s new “DigitalSeen"…

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DMS ’11: SMBs and the Evolution to Self-Serve

Two companies investing in self-service advertising for SMBs agree that self-service is an important and growing category, but isn't likely to replace direct sales. This morning's panel at DMS ’11, "SMBs and Self-Serve: Ready for Prime Time?" featured Paul Levine, COO…

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DMS ’11 to Focus on Solutions for SMBs

BIA/Kelsey's DMS ’11 event is shaping up nicely as a summit of leading innovators in small-business marketing and advertising solutions. Anyone selling directly to SMBs or building solutions for those that do should attend this event. The premise of DMS…

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