eBay Motors – BIA/Kelsey – Local Media Watch

EBay Classifieds Seeks to Leverage the Mothership

June 1, 2010

EBay’s newly branded “eBay Classifieds" -- formerly known as Kijiji -- is being repositioned to better leverage eBay’s capabilities, according to U.S. GM Martin Herbst, who spoke to us for a new report that we’ve just issued in BIA/Kelsey's Marketplaces…

EBay Rebrands Kijiji as eBay Classifieds (in U.S.)

March 30, 2010

More than a year after it became apparent that it would do so, eBay has finally killed the Kijiji brand in the U.S., and rebranded its efforts as "eBay Classifieds." The rebranding, which does not affect more established Kijiji-branded sites…

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