Button, the New York-based developer of mobile deep-linking integration tools for use in local on-demand services, announced the launch of Uber integration into third-party applications. Foursquare used the tools to add a button to its location-based social sharing application to…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
We're now 30 days into Foursquare's "unbundling" and launch of its new Swarm app. The move was pretty contentious, including lots of industry chatter and punditry. Asif Khan and I discussed it on stage last month at BIA/Kelsey's Leading in…
The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…
During his kickoff keynote today at Leading in Local: The National Impact, Foursquare VP of Sales Rob Wilk asserted that his company sits at the intersection of interest and discovery. This has remained unchanged since its 2008 launch at SXSW…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
Foursquare is out with a new tool for businesses that should make it easier to sign up and use the service, which already serves 250,000 businesses, according to GM Evan Cohen, who was speaking at ILM East. Foursquare has also…
The program for ILM East, March 21-23 in Boston, is now mostly set, with a lot of action-packed sessions and speakers that represent the state of the art -- and also the fast, fast, fast evolution of local from even…
We keep saying that media darlings like Foursquare and Gowalla will have to evolve beyond the game mechanics and check-ins that have driven their usage. Simply put, these drivers will lose novelty. Among other things, they'll need to develop an…
Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold. But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in…
College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the…
We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho,…
If you've been reading TechCrunch this week, you'll know (or be annoyed by repeated claims) that this year's SXSW conference will be all about location-based mobile apps. They've dubbed it the "location wars." Everyone is doing and thinking about location…
Location-based services continue to roll out left and right. TechCrunch won't stop saying this year's South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree. But with all the start-ups…
Mobile social player Loopt has made lots of moves to evolve amid quickly changing market standards and user expectations. This has involved moving from a purely social tool to a more broadly defined local utility -- recently including Foursquare-like check-ins,…
