A recent study from Campaign Monitor and Market Cube on small and mid-size businesses use for marketing tools found that an all-in-one marketing cloud solution is not the answer. Small and mid-size businesses use a variety of advertising and marketing tools and, according…
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the…
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey report using a Facebook page and website for advertising and…
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of small businesses, VSBs are defined as small businesses with one…
In Wave 19 (2015) of Local Commerce Monitor (LCM), our survey of small and medium businesses, 73.2% of SMBs in the full sample reported that they use social media to promote their businesses. "SMBs are becoming more sophisticated in how…
Social Media is the top marketing channel for SMBs once again. In Wave 19 (2015) of Local Commerce Monitor (LCM), our survey of small and medium businesses, 73.2% of SMBs in the full sample reported that they use social media…
Plus Spenders* spending has remained fairly consistent according to Steve Marshall, BIA/Kelsey's Director of Research. Some of the reasons for this lack of growth were explored by Steve Marshall in a webinar previewing LCM, Wave 19. Steve believes that these SMBs…
Ad spending is dropping for Core* SMBs according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey. BIA/Kelsey research director, Steve Marshall attributes the drop to two main causes: Increased use of digital media Increased use of social media Though we've tracked steady growth in SMB digital…