Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft's Office and Office 365) and professional networks that connect…
Facebook reigns supreme as the most popular channel used for advertising and promotion by the vast majority of SMBs in BIA/Kelsey's Local Commerce Monitor survey of small and medium businesses. But for SMBs in the Professional Services* vertical, LinkedIn is the more popular social media…
According to BIA/Kelsey's Local Commerce Monitor (LCM) Wave 18, the average annual spend on advertising and promotion for SMBs in the financial services vertical* was $31,012. This is the second highest of the verticals covered in the survey. Financial Services SMBs…
In the six years that BIA/Kelsey has tracked social media as an advertising/marketing medium for SMBs, it's developed from an experiment (blogs, email, and reviews) to a tsunami. Last year, social media achieved a "double first" -- It was the top media used…
Financial Services SMBs* use a mix of social, digital and traditional channels for advertising and promotion, according to Wave 18 of BIA/Kelsey's Local Commerce Monitor survey of small and medium-sized businesses. The most popular media used by Financial Services SMBs were a Facebook…
Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor? survey of small and medium-sized businesses. They are the…
According to BIA/Kelsey's Local Commerce Monitor, Wave 18?, 72.2% of the SMBs (small- to medium-sized businesses) surveyed* use Social Media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the…
"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…
According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked…
The clock is ticking! We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory - a…
By Steve Passwaiter, VP, Business Development We head into the New Year severely chastened by the historic revenue declines of the past year. For traditional media companies -- not so much the new media companies that BIA/Kelsey also covers --…
