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LCR Bytes: Dallas Does Online Advertising

When it comes to online advertising, Google is on top... at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey,…

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LCR Bytes: Hubbard is TOP of the heap in DC Radio Revenues

Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken down by owner in the pie chart above. Hubbard Radio's stations, including WTOP, were…

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BIA/Kelsey Vertical Reports: Turbulence Ahead in Financial Services

BIA/Kelsey has released its 2015 Insights into Local Advertising report for the Financial Vertical. The report provides BIA/Kelsey’s estimates of marketing and advertising spend in each of the major segments of the Financial Services industry.

One important takeaway is that financial services are undergoing rapid transformation due to automation, innovation in financial technology and changing consumer preferences that favor smaller more service-oriented banks.

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National Brands=Local Revenue?

We’re looking forward to seeing everyone in Boston Mon-Wed. for our next conference gathering entitled "Leading in Local-The National Impact." The title of this event represents a bit of a change for us. BIA/Kelsey has always focused attention on the…

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