SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to…
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported that they use social media…
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees' most…
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the…
While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn't mean that these DIY SMBs don't use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and marketing. 14% of SMBs…
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or…
SMBs are putting a bigger share of their advertising budget towards digital media, according to BIA/Kelsey's Local Commerce Monitor (LCM)™, Wave 19, survey of small-and-medium businesses. When looking at the data by vertical category (Professional Services, Home/Trade Services, Retail, Entertainment, and Technology) SMBs…
In the second year of examining franchises in BIA/Kelsey's Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and marketing. See the infographic below for the highlights. The report…
Home and Trade Services* SMBs use an average of 6 different channels for advertising, including print yellow pages, newspapers, direct mail and community sponsorships. While Facebook was the most popular channel used, print yellow pages, newspapers, direct mail and community sponsorship…
According to BIA/Kelsey's Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of their advertising budget on…
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly…
The internet is flooded with how-to's and "hacks" -- quick, cheap ways to get things done. For new small businesses with limited resources, it's essential to quickly get customers through the purchase funnel to survive. CenturyLink's recent infographic, "How to Launch a…
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at…
Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some prime examples include: In store beacons 10% of Mobile SMBs…
SMBs that use mobile* for advertising and promotion (Mobile SMBs) outspend those that don't, according to a new report from Local Commerce Monitor, Wave 19, BIA/Kelsey’s survey of small and medium sized businesses. We looked at the average annual spend by…
SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey's Local…
Recently AdWeek, along with Orchestrate, released an infographic that declared 2015 the year of video. According to the infographic (see below), 46 percent of viewers take action after watching a video, 96 percent of them click links after watching video…
SMBs who advertise on TV/Cable have a unique profile. In our current Local Commerce Monitor survey of SMBs (Q3/2015), we find that not only are Cable/TV SMBs larger in size (average of 31 full time employees), the average TV/Cable SMB is in…
MarketingSherpa recently released an infographic that shows a majority of consumers prefer to receive updates from brands and retailers with only 8% said they "prefer not to receive any company updates or promotion." Generally consumers want to receive updates and promotions in a way…
So what products and services are small and medium businesses most interested in adding to their marketing activities for 2016? In our current Local Commerce Monitor survey of SMBs (Q3/2015), we asked SMBs about their future marketing and advertising plans in the coming year.…