Local Yokel – BIA/Kelsey – Local Media Watch

Hyperlocal Lives: Local Yokel Raises $2.15 Million

June 18, 2013

With the exception of efforts like AOL’s Patch and New England’s GoLocal24, “Hyperlocal” has really moved away from its initial focus on neighborhood journalism to more of a focus on geo-targeted advertising and commerce. Redefined this way, there’s a lot…

Local Yokel: Ad Net Places Media With Local Bloggers, Other Local Sites

September 15, 2011

We’ve liked the idea of an ad network that makes it easy for place bloggers, local news sites and others to combine their audiences for advertisers wanting to target on a hyperlocal basis. The Sacramento Press has been working on…

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