location-targeted media – BIA/Kelsey

Mobile Key for Small Businesses in 2017

October 26, 2017
CMatthiessen

Mobile usage by consumers has a direct impact on small businesses' decisions to use mobile advertising channels -- specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile advertising over other media…

U.S. Mobile Ad Revenues to Reach $72B by 2021: A New White Paper

January 24, 2017
BIA Advisory Group

How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper that publishes today. Among the $72 billion projected for U.S.…

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