Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile's better ad reach, as…
Today's marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative messaging. One challenge has…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper that publishes today. Among the $72 billion projected for U.S.…
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s…
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That's according to the mobile portion of BIA/Kelsey's latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow…
Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in the U.S.. But offline spend -- mostly local -- is…
Location based mobile advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant…
U.S. mobile ad revenues will grow from $23 billion this year to $62 billion by 2020. That's according to BIA/Kelsey's latest local advertising forecast, released today. The forecast is broken down into media such as online, television, and print. Today…
Location targeting has reached mass adoption among U.S. advertisers, but lack of attribution metrics still holds some back. These were the top takeaways from a report recently released by xAd about U.S. advertiser sentiment towards mobile. The "money stat" is perhaps…
Gone are the days of Page "likes" as a focal point for Facebook. It's all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook's stance on…
Here we are in the middle of National Small Business Week, which seems like a great time to unveil the agenda and key themes of our upcoming SMB conference, which happens Sept. 29-30 at the Marriott Denver Tech Center.…
U.S. mobile ad revenues will grow from $13.3B last year to $42.4B by 2019. That's according to BIA/Kelsey's latest Local Media Forecast, released last week. The forecast is broken down into media such as online, television, and YP. Today we…
Despite all of the excitement around location based mobile advertising, the dirty little secret is that it's tempered by the accuracy of the location signal... which is often wildly inaccurate. Following our podcast with ThinNear founder and former CEO Eli…
Does my mobile location say that I'm in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by at 60 mph? These details matter for contextual relevance in…
Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week's BIA/Kelsey NATIONAL, we held two dedicated sessions to drill…
Selling National Accounts for Local Targeting Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal Rick Hanna, CEO, Mspark Corey O'Donnell, VP Marketing, Brand Networks, Yodle National accounts seem out of reach for many local channels. What are the…
In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…
Following our post about Facebook's next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an "off-site" network that applies Facebook's audience targeting to third party apps. It…
