The Crossroads Of Location Data And Privacy

The Crossroads of Location Data and Privacy

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…

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Mobile Is The Fastest Growing Advertising Channel

Mobile is the Fastest Growing Advertising Channel

56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile's better ad reach, as…

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BIA/Kelsey Mobile Numbers, Visually

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We'll continue to analyze the figures, and their practical takeaways here and at our conference next month.

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