Tag: Maponics
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Geo-Fencing Update: A Discussion With Maponics CEO Darrin Clement
A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies. Since then, search has become more the norm, along with GPS-based phones, which have location baked into them.…
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HelloMetro: Neighborhood Relevancy Boosts Usage
Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10-year-old city guide gets more than 6 million monthly unique visitors and has 1,500 local sites. In a case study published today, it said it received a 10 percent jump in traffic after it started using a neighborhood and…