Tweeting a Click to Call Button

Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…

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New BIA/Kelsey Report: Mobile Ad Attribution

One of the hottest topics in tech & media is the quickly evolving state of mobile advertising. Meanwhile, some of mobile's early promises include high intent users, and more trackable advertising. The latter is where things are really getting interesting.…

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