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What Keeps Multi-Location Marketers Up at Night?

Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on…

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At BIA/Kelsey NATIONAL: Franchises Go Loco

Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather…

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