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NAB PILOT Presenting Local Media OTT Case Studies

Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It's "game on" for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As…

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BIA/Kelsey NEXT Welcomes NAB PILOT

John Clark, executive director of NAB's PILOT initiative and BIA/Kelsey's Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising.…

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Who Will Answer the Call to Innovate in Broadcasting?

The National Association of Broadcasters is placing bets on the broadcasting industry's future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and broadcasters, as well as its…

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