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Vertical Deals Continue to Spread

More vertical deals are being introduced, as vertical publishers with specific audiences seek to tie deals to existing content, and prove to have better conversion than watered down, one-size-fits-all approaches. A few weeks ago, we wrote about Local Offer Network’s…

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ILM:10: Deals as an ‘E-Commerce Platform’

In the context of Google’s reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of deal a day beyond its current two or three daily deals and banner ad e-mails. For Nimble Commerce…

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