Advertisers in BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses that use directories (including Internet and Print Yellow Pages) spent more on advertising overall than those advertisers who don't use directories. The average annual ad spend for Core* directory…
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That's all a lot harder than it sounds. Key to…
Gannett has always seemed to be a likely directory player. In fact, the world's largest newspaper publisher owns a small group of print directories. It also provides a white-labeled online directory product to its media properties. But as directories, search…