BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022.…
While many consumers are skipping lines and going online in store shopping is still strong. The consumer purchase journey has become more complex and advertisers have embraced omni- channel strategies in response to consumers shopping behaviors. In the US total…
What do you get when you mix Coca-Cola with Google? That's what Greg Chambers, Coca-Cola's global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey's LOCAL IMPACT Atlanta conference on October 12th. He will share insights of the journey…
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the…
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last year)…
Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that…
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the…
Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers' decisions like shopping for a…
SMBs that use video advertising have bigger ad budgets, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to engage and interact with their customers.…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Juan Delgado, Managing Director, Americas, Perform John McIntyre, CEO, Backyard Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications David Simon, VP, Advertising Solutions, Local Corp. Video is everywhere you look, from your smartphone to the back of…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white-label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s…
While pundits point to online and mobile media as carving away local broadcast TV’s share, TVB President Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age…
Allmenus.com, the online ordering portal with 255,000 restaurant menus around the country and 3,500 online ordering relationships, will focus on specific local markets via a new partnership program that gives a portion of revenues to newspapers or other local promotional…