BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024 Author: Suzanne Ackley, Senior Research Analyst Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political…
Economic Pulse: BIA’s Monthly Quick Take for March 2024 Author: Nicole Ovadia, VP, Forecasting BIA Hello Readers! Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments…
New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12 Billion Market Author: Mark Dugan, Director - Data Insights & Client Relations In today's increasingly digital world, healthcare advertising is ripe for innovation and growth. A…
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let's take a look at a…
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local…
Across all the areas we cover in local media, it's interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)…
Political advertising for the 2022 cycle has reached $6.15 billion, already eclipsing the 2020 cycle in Non-Presidential spending, and a 56.6% increase over the last mid-term elections in 2018 according to BIA partner, AdImpact. With less than 100 days from…
BIA's current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA's Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director,…
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced Advertising Strategies at…
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local…
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the…
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion's Peter Jones, Head of Local Sales joined BIA's managing director Rick Ducey and…
BIA is moderating two local media-oriented sessions at the virtual TV of Tomorrow (TVOT) show on Wednesday, April 28th. Panel 1: Cross-Platform Sales in Local Media examines how buyers and sellers are addressing the fragmentation of audiences across platforms and…
BIA Advisory Services enters the world of podcasting this week with the introduction of Leading Local Insights, centering on BIA’s current thinking and analysis of the local media marketplace. Each episode will feature a member from our analyst team delivering…
TV[R]EV's latest report, Eyes on Local, digs into why local TV has growing value to both national and local buyers by exploring innovations in ad technology, data, and audience consumption patterns and impacts of the pandemic. The report provides insights…
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It's no surprise…
BIA's 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it's own…
Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on the launch of Disney+. Recently,…
Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what's behind our forecast,…
BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…