Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in the U.S.. But offline spend -- mostly local -- is…
Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers. More and more consumers are using their mobile device or tablet to perform searches,…
Are you making marketing decisions based solely on clicks and web conversions? Marketers who aren't including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example,…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…