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Local Impact LA: Social Key Pillar For Local

At our upcoming Local Impact Los Angeles Conference, we will kick off the day with a major key trend in local: social advertising. While Facebook leads in adoption by small businesses --¬†77.6% of small businesses have a Facebook page, that's…

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Mark Your Calendars: BIA/Kelsey NATIONAL, March 25-27, Dallas

It's here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas. The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships…

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ReachLocal Automotive Scores with Scion Dealers

We've been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.…

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ReachLocal Moves Away From Consumer-Facing ‘ClubLocal’

ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a…

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More Exec Changes at ReachLocal Amidst Advertiser Growth

We're watching ReachLocal¬† closely, and note some changes at the company. Reach has been pushing the envelope as it transitions from a company that is largely dependent on reselling search and display to one that has a deeper relationship with…

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ReachLocal Focuses on Verticals: A Look at its Eyefinity Deal

ReachLocal is now largely focused on providing integrated marketing solutions, including search, retargeting, promotions and process management. As part of this effort, it has also introduced three new brands: ReachCommerce, a process management service; RealLocal Edge, a lead conversion service;…

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ReachLocal Gets Into Deal a Day Via DealOn

Local sales leaders are now jumping into the deal-a-day phenomenon. Yesterday, Citysearch said it would push deals hard to its thousands of advertisers. Today, ReachLocal announced that it was buying DealOn Media. Specific terms weren't disclosed, but ReachLocal is valuing…

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ReachLocal Reports 27% Growth in Advertisers

ReachLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13,200 to 16,700, and that its consolidated revenues grew 47 percent from $47.97 million to $70.362 million. It…

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ReachLocal’s ‘Bizzy’ Launches in 3 Markets

ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21-person team, was launched by ReachLocal…

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ReachLocal’s 'Bizzy' Launches in 3 Markets

ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21-person team, was launched by ReachLocal…

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