In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase…
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of…
BIA/Kelsey is releasing its new comprehensive forecast on local media spending for the coming year. On the eve of the release, we spoke with BIA/Kelsey SVP and Chief Economist Mark Frantik. What's the big picture with spending on local advertising?…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
With the rise of consumer-facing real estate sites such as Realtor.com, Zillow and Trulia, it seems only natural that Multiple Listing Services would break out from behind the Realtor and brokerage firewalls, and provide truly local, for-profit real estate sites,…
Redfin CEO Glenn Kelman told Inman Real Estate Connect attendees in San Francisco yesterday that his “customer first” brokerage is likely to be in 16 markets by year-end 2010. The site is currently in 12 markets and employs 100 agents.…
Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate…
Trulia, which is ranked a Top 7 real estate site by comScore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all Trulia’s functionality, such as neighborhood information, mapping and ratings…
Rumors have been flying that Google is poised to buy Trulia, “the real estate search engine” that competes with, among others, Zillow (which just said it is aiming to IPO in 2011). But according to reports by attendees, no information…