Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…
At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn't just about advertising and marketing... it's also software that helps local businesses operate. That can include payment processing, inventory, ecommerce and of course appointment scheduling. We…
Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that "drive more value to merchants," said CEO Josh McCarter, in a discussion with…
Today at BIA/Kelsey's SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist -- particularly fitting (excuse the pun) for service SMBs out in the…
Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule. Key companies in the space include Full Slate (recently acquired by Intuit,)…
One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…
There are some occasions when you need to hire someone right away. At least that’s the hypothesis of Ginjex: The availability engine,” a new ad-supported U.K. directory that focuses on real-time hiring. Launched by Mark Riley, a former exec with…
Scheduling is seen as the next wave of online marketplace services for SMBs, encouraging sticky usage, premium features and, in some cases, highly contextual advertising. Scheduling vendors such as Agendize, Full Slate, MaxiPage and X Time are actively syndicating solutions.…
