Sean Geehan – BIA/Kelsey – Local Media Watch

Bookshelf: The B2B Executive Playbook

April 20, 2012

Business-to-consumer companies have tried to invade the business-to-business space in multiple instances, almost always with disastrous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But…

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