One of our big complaints against hyperlocal sites is they haven’t really invested in the commercial lifeblood of their community. They’re more like the (almost totally irrelevant) equivalent of a public access cable TV channel. That’s why we like the…
When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a…
ShopCity, a storefront and marketing platform for SMBs, hopes to jumpstart its reach via a new “City Manager” program that allows local media partners to secure local URL rights owned by ShopCity (i.e., ShopMountainView.com) and market its services. City Managers,…
EBay is pushing to do more to integrate the flagship auction site and its Marketplaces products with ProStores, its online storefront software company. The effort to integrate ProStores is part of a broader effort to integrate its properties (i.e., eBay…