Tag: TVB
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BIA Examines Growth in Local Over-the-Top (OTT) Advertising
BIA’s current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director, will examine OTT and growth expectations around the channel at TVB Forward 2022 during the…
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New Podcast Considers OTT and Local TV Opportunities
Advertisers love television. However, it’s experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet. Local TV groups still deliver reach, but many are adding OTT to their sales arsenal to provide advertisers access to digital audiences and data-driven buying…
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Local Television is Much More Than a Content Pipe
Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a core set of variables that make them much more than a content pipe. They rally, console, connect, …
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NY State Ad Spend Expected to Reach $13.7 Billion in 2017
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released ad forecast. We’ll highlight the $13.7 billion in 2017 local ad spending in New York’s 10 media markets and where’s it headed…
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Selling Social To Small Businesses Key Topic at Upcoming Local Impact Los Angeles
Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media marketing — spending the largest portion of their annual ad budget on social. Selling social media tools…
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Vantage Points: Use Broadcast Scale and Relevance to Ignite Innovation
This is the latest in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact mbolandATbiakelsey if you have insights to share. Leveraging Local TV Broadcast Scale and Relevance to…
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At BIA/Kelsey NATIONAL: Television and Newspapers Go Rogue
Stacey Sedbrook and Peter Krasilovsky of BIA/Kelsey led a SuperForum to end Day One of BIA/Kelsey NATIONAL. Panelists included: Steve Lanzano, President & CEO, TVB Local Media Marketing Solutions Grant Moise, Sr. VP, Business Development, The Dallas Morning News Ethan Selzer, Vice President, Retail & Regional Advertising, The Washington Post Pam Taylor, Corporate Director of…
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56 Speakers Set for BIA/Kelsey NATIONAL, March 25-27: Cars.com’s Mitch Golub Added
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion…
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56 Speakers Set for BIA/Kelsey NATIONAL, March 25-27: Cars.com's Mitch Golub Added
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion…
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BIA/Kelsey National, March 25-27, Dallas: All Star Lineup, Program
The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion…
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DSB 2010: New Technology Is Driving Local TV
While pundits point to online and mobile media as carving away local broadcast TV’s share, TVB President Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age of digital TV and TV content re-broadcast online and on mobile, consumers are actually discovering…