BIA's current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA's Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director,…
Advertisers love television. However, it's experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet. Local TV groups still deliver reach, but many are adding…
Local TV stations are sometimes unintentionally perceived as one dimensional by media professionals, marketers and Wall Street. And yet despite the expansion of content and distribution channels over the past twenty-five years, these local stations have retained a core set…
At next month's BIA/Kelsey LOCAL IMPACT: New York event we'll be featuring a "share of wallet" session led by BIA/Kelsey's Mark Fratrik joined by TVB's Steve Sturm and comScore's Steve Walsh to dissect our recently released ad forecast. We'll highlight the $13.7 billion…
Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small businesses (Q3/2016) they are investing in their social media marketing --…
This is the latest in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact…
Stacey Sedbrook and Peter Krasilovsky of BIA/Kelsey led a SuperForum to end Day One of BIA/Kelsey NATIONAL. Panelists included:
Steve Lanzano, President & CEO, TVB Local Media Marketing Solutions
Grant Moise, Sr. VP, Business Development, The Dallas Morning News
Ethan Selzer, Vice President, Retail & Regional Advertising, The Washington Post
Pam Taylor, Corporate Director of Digital Sales, Meredith Corp.
All this is paraphrased reportage, except for passages in quotes, which are verbatim.
Peter Krasilovsky: Many people don’t understand the national reach of a newspaper. How do you explain your papers’ national reach?
Grant Moise: The Dallas Morning News benefits from the Dallas Cowboys. Fifty-percent of visitors come from outside the market, and they visit for the Cowboys.
Ethan Selzer: The Washington Post is a national political publication. The company is organizing candidate-based packages to support voter decision-making. It’s a myth that newspaper readers have already decided who they will vote for — they read to learn and decide.
Since Jeff Bezos bought the Post, it has added 10 million regular readers, compared to 38 million before the acquisition 18 months ago. He cares about audience growth.
Native Advertising started as a corporate initiative. It started with a mattress company, Mattress Warehouse, where decisions are high consideration and infrequent. Native campaigns can help people understand complex things the media would not cover. The articles were about the value of sleep and quality of sleep for the individual. It was “shared massively.”
Stacey Sedbrook: How has the SpeakEasy relationship at The Dallas Morning News?
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference "extras." Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and…
While pundits point to online and mobile media as carving away local broadcast TV’s share, TVB President Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age…
