When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of…
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the…
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft's Office and Office 365) and professional networks that connect…
Social Media is the top marketing channel for SMBs once again. In Wave 19 (2015) of Local Commerce Monitor (LCM), our survey of small and medium businesses, 73.2% of SMBs in the full sample reported that they use social media…
According to BIA/Kelsey's Local Commerce Monitor (LCM) Wave 18, the average annual spend on advertising and promotion for SMBs in the financial services vertical* was $31,012. This is the second highest of the verticals covered in the survey. Financial Services SMBs…
In the six years that BIA/Kelsey has tracked social media as an advertising/marketing medium for SMBs, it's developed from an experiment (blogs, email, and reviews) to a tsunami. Last year, social media achieved a "double first" -- It was the top media used…
Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor? survey of small and medium-sized businesses. They are the…
According to BIA/Kelsey's Local Commerce Monitor, Wave 18?, 72.2% of the SMBs (small- to medium-sized businesses) surveyed* use Social Media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the…
If that headline is foreign language to you, don't feel bad. Two apps -- Meerkat and Periscope -- have taken over tech-world chatter on insider networks such as Product Hunt. Twitter just validated them further by buying Periscope for $100…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
After a short hiatus, our analyst roundtable series is back. Today we discussed Twitter's IPO, ongoing valuation and the tone it has set for going public in today's tech marketplace. Lots of buzz around Snapchat, NextDoor and others have followed…
