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Digital Opportunities for TV/Cable Ad Sellers Abound

BIA's 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television advertising accounts for…

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Video is a Key Marketing Tool

Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove's 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials (18-34) that…

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Video = Local Ad Opportunity

Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study…

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Co-Op Advertising Users Love Video

Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting - video is key. According to results…

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