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Women In Local Media – Nancy Shenker & SheBoom

Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…

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At BIA/Kelsey NEXT: Women Leading in Local

Women attendees at BIA/Kelsey's NEXT conference jumpstarted their networking during a one-hour meet-up session on Tuesday night. Women LEADING IN LOCAL, which supports and illuminates women who are industry leaders in local media or marketing, held a special discussion and cocktail party for…

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At BIA/Kelsey SMB: Women are Leading in Local

Women attendees at BIA/Kelsey's SMB conference jumpstarted their networking at a session just for them on Monday night. Women Leading in Local, a special discussion and cocktail party for women only, has become a staple at BIA/Kelsey conferences. Over cocktails, attendees heard from…

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At BIA/Kelsey NATIONAL: Four Rules to Live and Work By

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One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within communities and keys to their revenue success — marketing solutions beyond the banner including sophisticated native advertising techniques.

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BIA/Kelsey’s Celine Matthiessen with speakers Angela Giovine and Tina Paparone

Here are Tina and Angela’s four rules to live and work by:

1. FOLLOW YOUR PASSION: They say that a man (or of course woman) that follows their passion never work a day in their life. Bucks Happening actually didn’t start as a business; the website was simply a hobby, while we worked to build a different business. However, soon after launching, as readers were discovering the website, we received a call from a local print magazine who wanted to write a story on us. As we sat at the coffee shop trying to steer the conversation towards our “REAL” business, it became clear that 1) There was a real need for Bucks Happening and 2) We better start making money on it or stop spending so much time working on it! We quickly went to work on developing a business strategy.

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