When it comes to online advertising, Google is on top... at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey,…
Hibu announced today that it has joined the Yahoo Preferred Partner Program. What this means is hibu will be integrated into Gemini, Yahoo's native and mobile search advertising platform, which is launched in February 2014. “We’re delighted to be recognized as…
Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content…
The clock is ticking! We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory - a…
The seven year old Newspaper Consortium with Yahoo is getting a new lease on life as "The Local Media Consortium," and is re-signing members to a new five year group deal that will seek out digital opportunities with Yahoo and additional…
In a move that is surprising a lot of people, Marissa Mayer, arguably the face of "local" at Google, will leave immediately to take the top job at online media company Yahoo. The appointment as Yahoo's new president & CEO,…
Zagat is Google's great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of…
That was quick. Yahoo’s radical shift to a new Commerce/ Marketplaces strategy -- announced in mid April -- has abruptly ended with the resignation of CEO and former PayPal head Scott Thompson, and SVP Sam Shrauger, his PayPal colleague, who…
Google made up 66.5 percent of the U.S. market share in explicit core search in April, a 0.1 percentage point rise from the previous month, according to comScore's qSearch analysis. Microsoft came in second at 15.4 percent and Yahoo rounded…
Group software seems obsolescent in the social revolution. Or is it? A few weeks ago, John Battelle’s Federated Media acquired Big Tent, the women’s group enabler with 1.3 million users. It apparently plans to target women with very specific advertising.…
Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. It also announced that Spencer Rascoff has been appointed CEO, replacing Expedia Founder Rich Barton, who…
Groups have been using the Web since the mid-1980s for a wide range of activities, such as scheduling, discussions, photo sharing, referrals etc. Groups have been a special strength for Yahoo. BigTent, a group software company based in San Francisco,…
Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…
Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations, is similar to the efforts of…
Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate…
Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on…
Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo's recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal…
