More Yell, Less Hibu in the Future

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change…

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Yell Group Plays the Name Game

The global directories company Yell Group, which is fighting a rapidly declining core business as it shifts to new digital products, has announced it will be changing its name to Hibu, pending the approval of its shareholders in July. The…

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Moore Joins Yell as CDO

Yell announced this week that Microsoft MSN Partner and Producer Scott Moore will join Yell Group as its chief digital officer. Moore will report to Yell Group CEO Mike Pocock and will be based at a new Yell office in…

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Canon's Role Expands at Yell UK

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…

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Canon’s Role Expands at Yell UK

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…

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Yell Updates IYP, Goes More Visual

U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and…

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Signs of Life for Yellow Pages?

We've been listening to earnings webcasts for the major global directory publishers over the past days, trying to pick up any clues for how publishers see 2010 developing. Most publishers have shortened their guidance horizon or have stopped giving it…

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