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Study Finds Cost Per Call Favors YP

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

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Yellowpages.com Is Now YP.com

AT&T has unveiled a new version of its Yellowpages.com online directory, complete with a new name (YP.com); a new algorithmic approach to search; updated maps; and a set of vertical integrations with leading partners in cars, hotels, events and movies.…

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