Skip to content

Study Finds Cost Per Call Favors YP

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

Read more Is Now

AT&T has unveiled a new version of its online directory, complete with a new name (; a new algorithmic approach to search; updated maps; and a set of vertical integrations with leading partners in cars, hotels, events and movies.…

Read more
Back To Top